Liquid photopurification specialist SurePure's patented photopurification technology will be used in a dairy project in Northern India to pasteurize and extend the shelf life of cows' milk.

This initiative, Mindful Milk, is being backed by US-based Straus Family Creamery.

SurePure's technology uses UV-C light to purify microbiologically sensitive liquids such as wine, fruit juice and milk.

This is said to be a green alternative to pasteurisation and chemicals.

The project along with the implementation of more sanitary milking and handling processes and the creation of a direct-to-consumer sales model, helps dairy farmers in rural Northern India to improve their lives.

Straus Family Creamery Research & Development director Pankaj Uttarwar said: "we are proud to have worked with Abhijit Maid to develop a model that advances more sustainable dairy farming in northern India.

"SurePure's technology is enabling us to implement this model in remote and developing areas. We hope that this model can be replicated elsewhere to increase the well-being of farmers and consumers alike."

SurePure CEO Guy Kebble said: "SurePure's photpurification technology is a tested and proven technology.