The Nottinghamshire-based supplier of packaging equipment for the whole fresh bird wrapping market adapted a horizontal flowrapper, the Artic Q, to create an enhanced version of the pillow pack style bag, suitable for a whole chicken that can go straight into an oven.

This latest machinery delivers an ovenable polyethylene quad pack, which comes with complete modified atmosphere (MAP) for extended shelf-life.

Once the chicken is wrapped, with or without a tray, the machine profiles and seals film on four corners for a box-like effect, adding value for suppliers by allowing printing on four sides of the pack and increasing the visibility of the product to shoppers.

The strength of the hermetic seal protects the integrity of the bag, says Ulma Packaging, keeping juices from seeping out and contaminating surfaces and other products.