New York Rangers Forward Brad Richards will be named global ambassador for US-based menswear apparel line,UNTUCKit."I've always been a huge sports fan,and as a New Yorker,I'm a big Rangers and Richards fan.Brad is known for his sense of style.The fact that he is also a fellow wine connoisseur makes him the perfect ambassador for UNTUCKit."

UNTUCKit is a cutting-edge e-commerce label which creates premium shirts designed to be worn untucked–while still looking smart and polished.In a two-year endorsement deal,Richards will be the face of the brand.This includes serving as a model.As a standout forward and alternate captain for the NY Rangers,Richards is a huge fan favorite.Richards'interests range from enology to fashion,making him the perfect choice for UNTUCKit CEO and Founder Chris Riccobono,who also is an oenophile.

"I've always been a huge sports fan,and as a New Yorker,I'm a big Rangers and Richards fan.Brad is known for his sense of style.The fact that he is also a fellow wine connoisseur makes him the perfect ambassador for UNTUCKit."

As a result of Riccobono's background in viticulture,each style in the UNTUCKit collection is named after a wine,including the Nebbiolo,the Valpolicella and the Medoc."When the opportunity came up for me to be the face of UNTUCKit,I was very excited,"said Richards."I'm a big believer that style should be comfortable and I need to wear clothing that fits right.This is what makes UNTUCKit so unique--the fit is always perfect."

Designed to be worn untucked without looking sloppy,UNTUCKit shirts are formulated from 100%cotton,ranging from 100 to 120 2-ply for extra softness and comfort.